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// movie stills, // movies

// the dark knight rises – let the viral campaign commence!

// The first image of Tom Hardy’s,  Bane can now be found online

Click to enlarge.

After the success of The Dark Knight ‘Why So Serious’ viral marketing campaign Warner and Chris Nolan needed to get on top of their plan of attack for The Dark Knight Rises as soon as possible. That’s exactly what they have done. Last week saw the arrival of the official site where people were met by what could be regarded as pointless chanting. However, the particularly geeky online community ran the chanting through some audio filter and it turns out they were chanting “The Fire Rises.” Bam! But, that’s not where it ends. If you tweet #thefirerises repeatedly on Twitter, you are rewarded with a first look image of Tom hardy bulked up to the max as the bad ass beefcake from Arkam Asylum, Bane. Pretty cool. What’s even better is that this was supposed to be a slow release thang’, but the super fans where a little too sharp for this one.

Hats off to the super-early viral marketing campaign. What the hell is ‘the fire rises’? Good things come to those who obsess I guess. I can’t wait to see Hathaway as Catwoman…

Currently filming in the UK for a July 20, 2012 release, the Christopher Nolan sequel stars Christian Bale, Michael Caine, Gary Oldman, Morgan Freeman, Tom Hardy, Anne Hathaway, Joseph Gordon-Levitt, Marion Cotillard, Juno Temple, Josh Pence, Daniel Sunjata and Nestor Carbonell.

Thanks for reading.



About Rob Orme

Brown is the new Black.


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